We've got history

We've got history

We were established in 1999. The founders, including Managing Director, Mike Johnstone, had spent many years in financial services marketing when they identified that many companies had a need for ongoing cost-effective marketing services. Financial services firms were typically small with fewer than ten employees (they still are) and they couldn’t justify, or didn’t want, their own marketing department. They did, however, need ongoing marketing support at a reasonable price, provided by people who knew the industry. Larger firms too preferred to work with people who understood financial services, however they tended to need marketing support on a more ad hoc basis or needed specialist knowledge to help cope with specific projects, such as website design.

More than a decade later the need for cost-effective marketing hasn't changed, however the way those needs are met has.

Many businesses – small and large – have benefited, and continue to benefit, from using the services of The Outsourced Marketing Department. However, today, whilst financial services remains a key market for us, we now have experience of, and work across, many other sectors including other professional services (such as accountancy, legal, recruitment), manufacturing and retail.

In January 2010 we merged with The Insurance Marketing Department headed by Stephen Phillips, a highly respected authority on Life and General Insurance marketing for over forty years. Stephen created and developed the popular Economic Review and other investment and economic commentary that The Outsourced Marketing Department still produces regularly for financial services firms and their clients.

For more information, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call us on 01279 657555

What clients say

We have been using the Monthly Economic Review and Professional Briefings programmes for the past four or five years and find that these are clear and easy for our clients and contacts to understand. Peter Fulcher, Managing Director, Business & Personal Investment

We have worked with this marketing consultancy for many years and always find them quick to respond to our requirements, instinctively understanding the message that we need to put across. With more than 60 years' combined financial services experience, we find that briefing them on new projects is a formality.Robin Hooper, Chief Executive, The Lifetime SIPP Company

As general insurance brokers as well as independent financial advisers, we were delighted to find a marketing company with a high level of technical expertise in both areas. This has allowed us to consider ways of cross-marketing our services to clients as well as keep them informed about important developments via our website.Bob Parkins, Managing Director, PSP Insurance and Financial Solutions

Since you took over the production of our client newsletters and marketing material, we have been able to produce more high-quality output for less effort. Your understanding of the financial services industry is invaluable to us in getting important information out quickly. Sanjay Shah, Senior Partner, Smart Wealth Management LLP

Delighted with what The Outsourced Marketing Department do for us – quick, efficient, to brief and cost-effective. Michael Clapper, CEO, sellmycommercial property.co.uk