Financial Services: wealth and investor communications

Financial Services: wealth and investor communications

At The Outsourced Marketing Department our financial services expertise includes a thorough understanding of investment asset classes and products. The economic situation and its implications for the performance of individual assets and territories are constantly monitored in-house.

 For all your investment marketing needs you'll probably find we're already on your wavelength.

 
e-newsletters and economic updates

Incisive economic analysis which is ideal for intermediaries and asset managers can be emailed directly to clients on a monthly or quarterly basis, or in response to specific ‘one-off’ events such as new legislation or a Government Budget – often on the same day that they are announced.

 Fund launches

The Outsourced Marketing Department provides all the necessary print and electronic marketing materials needed to bring a fund to market, created by writers, designers and PR professionals with extensive experience of investment marketing. From websites to brochures, presentations to factsheets, we produce persuasive and cost-effective marketing materials, backed by a carefully targeted PR campaign.

 Fund commentary

We have long-term experience of copywriting or 'ghostwriting' - quarterly, annual and semi-annual fund commentaries for asset management companies, covering fixed income, cash, managed and diverse equity funds in consultation with the relevant fund managers. Available on an ongoing or ‘occasional basis, we respect the confidential nature of these reports and our coverage is consistent, accurate and efficiently delivered.

 Increasing visibility

We boost the profile of existing businesses with targeted PR campaigns, or, If you’re ‘going it alone’, we can coordinate an effective launch for start-ups. We help to:

o         refine your brand identity – and your target audience

o         create a dynamic website and optimise your search engine visibility

o         write, design and produce all your marketing materials and business stationery

o         strategically distribute press releases to the trade and consumer press

 Once you’re up and running, we’re there to provide ongoing support as necessary, so that you keep up the momentum of your launch as cost-effectively as possible.