<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments for The Marketing Blog</title>
	<atom:link href="http://www.tomd.co.uk/blog/?feed=comments-rss2" rel="self" type="application/rss+xml" />
	<link>http://www.tomd.co.uk/blog</link>
	<description>from TOMD (The Outsourced Marketing Department)</description>
	<lastBuildDate>Thu, 08 Dec 2011 11:01:05 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
	<item>
		<title>Comment on Roll on payday by Scott Simmons</title>
		<link>http://www.tomd.co.uk/blog/?p=190#comment-169</link>
		<dc:creator>Scott Simmons</dc:creator>
		<pubDate>Thu, 08 Dec 2011 11:01:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=190#comment-169</guid>
		<description>Unfortunately, if you&#039;re looking for a payday loan, you&#039;re already in serious trouble.  Most of those people have already maxed their credit cards and cannot get a short-term extension on their overdraft.  You got it absolutely right when you used the phrase &#039;identify your prey&#039; because that&#039;s what these companies do: they prey on desperate people in the knowledge that most of them will not be able to repay what they owe and the ridiculous interest will start to mount up.  There should be no place in society for businesses like those, which are morally bankrupt.  It&#039;s like advertising that smoking cigarettes is cool, without telling you that smoking will kill you.  The long-term damage such loans do to the individuals and those around them cannot be underestimated and it should not be suggested that these compaines&#039; advertising is clever.  What people in debt should be doing is visting the Citizens Advice Bureau to find out what their rights are, talking to their creditors to work out a repayment plan or contacting debt management companies if they feel overwhelmed by it all.  Almost as you said, but anything else just exacerbates the problem.</description>
		<content:encoded><![CDATA[<p>Unfortunately, if you&#8217;re looking for a payday loan, you&#8217;re already in serious trouble.  Most of those people have already maxed their credit cards and cannot get a short-term extension on their overdraft.  You got it absolutely right when you used the phrase &#8216;identify your prey&#8217; because that&#8217;s what these companies do: they prey on desperate people in the knowledge that most of them will not be able to repay what they owe and the ridiculous interest will start to mount up.  There should be no place in society for businesses like those, which are morally bankrupt.  It&#8217;s like advertising that smoking cigarettes is cool, without telling you that smoking will kill you.  The long-term damage such loans do to the individuals and those around them cannot be underestimated and it should not be suggested that these compaines&#8217; advertising is clever.  What people in debt should be doing is visting the Citizens Advice Bureau to find out what their rights are, talking to their creditors to work out a repayment plan or contacting debt management companies if they feel overwhelmed by it all.  Almost as you said, but anything else just exacerbates the problem.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Never mind the wow factor. Get this! by Dave</title>
		<link>http://www.tomd.co.uk/blog/?p=162#comment-145</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Wed, 23 Nov 2011 08:05:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=162#comment-145</guid>
		<description>Woolworths, Thomas Cook, must be the oo-er factor.</description>
		<content:encoded><![CDATA[<p>Woolworths, Thomas Cook, must be the oo-er factor.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Never mind the wow factor. Get this! by Dave</title>
		<link>http://www.tomd.co.uk/blog/?p=162#comment-136</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Sat, 19 Nov 2011 14:06:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=162#comment-136</guid>
		<description>...but even the oo factor couldn&#039;t save Woolworths and Barclays ended up &#039;with the Woolwich&#039;.</description>
		<content:encoded><![CDATA[<p>&#8230;but even the oo factor couldn&#8217;t save Woolworths and Barclays ended up &#8216;with the Woolwich&#8217;.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Never mind the wow factor. Get this! by Hils T</title>
		<link>http://www.tomd.co.uk/blog/?p=162#comment-131</link>
		<dc:creator>Hils T</dc:creator>
		<pubDate>Fri, 18 Nov 2011 15:53:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=162#comment-131</guid>
		<description>...and the most famous chemist - Boots. And the best known travel agent - Thomas Cook.</description>
		<content:encoded><![CDATA[<p>&#8230;and the most famous chemist &#8211; Boots. And the best known travel agent &#8211; Thomas Cook.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on On exporting to Tunbridge Wells by Dave</title>
		<link>http://www.tomd.co.uk/blog/?p=156#comment-117</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Thu, 10 Nov 2011 13:06:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=156#comment-117</guid>
		<description>Never tried any myself but several websites offer UK delivery of hand-toasted giant leafcutter ants coated in Belgian chocolate if anyone&#039;s tempted or needs Christmas gift idea for in-laws.</description>
		<content:encoded><![CDATA[<p>Never tried any myself but several websites offer UK delivery of hand-toasted giant leafcutter ants coated in Belgian chocolate if anyone&#8217;s tempted or needs Christmas gift idea for in-laws.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Never mind the wow factor. Get this! by Dave</title>
		<link>http://www.tomd.co.uk/blog/?p=162#comment-116</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Thu, 10 Nov 2011 11:33:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=162#comment-116</guid>
		<description>What about Innocent Smoothies? This word combo hits the spot better than Innocent Apple Juice or Innocent Veg Pots.</description>
		<content:encoded><![CDATA[<p>What about Innocent Smoothies? This word combo hits the spot better than Innocent Apple Juice or Innocent Veg Pots.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on When brand names go generic by Desmond T. Perkins</title>
		<link>http://www.tomd.co.uk/blog/?p=148#comment-102</link>
		<dc:creator>Desmond T. Perkins</dc:creator>
		<pubDate>Thu, 03 Nov 2011 21:05:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=148#comment-102</guid>
		<description>Glad you found the Biros in your desk drawer. Probably next to the roll of sticky tape, the correction fluid, the padded envelope and the glue stick, but I guess that&#039;s not what you call them (unless you&#039;re presenting Blue Peter on the brand-neutral BBC). Next to my desk is the dustbin of history, to which I have consigned my portable tape player - not a Sony, but still a Walkman (their trademark) in my mind.  I guess &#039;coke&#039; started out as a contraction of coca cola, but last time I ordered one I got a Pepsi.</description>
		<content:encoded><![CDATA[<p>Glad you found the Biros in your desk drawer. Probably next to the roll of sticky tape, the correction fluid, the padded envelope and the glue stick, but I guess that&#8217;s not what you call them (unless you&#8217;re presenting Blue Peter on the brand-neutral BBC). Next to my desk is the dustbin of history, to which I have consigned my portable tape player &#8211; not a Sony, but still a Walkman (their trademark) in my mind.  I guess &#8216;coke&#8217; started out as a contraction of coca cola, but last time I ordered one I got a Pepsi.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on When brand names go generic by Dave</title>
		<link>http://www.tomd.co.uk/blog/?p=148#comment-101</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Thu, 03 Nov 2011 20:54:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=148#comment-101</guid>
		<description>Lucozade comes close to a generic name for any fizzy glucose drink coloured with sunset yellow.</description>
		<content:encoded><![CDATA[<p>Lucozade comes close to a generic name for any fizzy glucose drink coloured with sunset yellow.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on And the real price is… by admin</title>
		<link>http://www.tomd.co.uk/blog/?p=137#comment-83</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Tue, 18 Oct 2011 09:33:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=137#comment-83</guid>
		<description>We have conducted a lot of research across professional services, including for solicitors, and whilst in most professions some products/services (e.g. conveyancing, car insurance, ISAs) have become commoditised, with price being a key driver (along with speed and efficiency) we have generally found that consumers and businesses say they are nervous about using ‘cheap’ professional services. Hence the comment, “You wouldn’t hear a lot of people say ‘I went to Brown, Green, Black &amp; Co because they’re really cheap’.” Cheap seems at odds with professional, especially when using services people don’t understand, rarely use and – in the case of legal services – are in awe of the profession. Nonetheless, we take your point - we&#039;re probably both right. Thanks for commenting!</description>
		<content:encoded><![CDATA[<p>We have conducted a lot of research across professional services, including for solicitors, and whilst in most professions some products/services (e.g. conveyancing, car insurance, ISAs) have become commoditised, with price being a key driver (along with speed and efficiency) we have generally found that consumers and businesses say they are nervous about using ‘cheap’ professional services. Hence the comment, “You wouldn’t hear a lot of people say ‘I went to Brown, Green, Black &#038; Co because they’re really cheap’.” Cheap seems at odds with professional, especially when using services people don’t understand, rarely use and – in the case of legal services – are in awe of the profession. Nonetheless, we take your point &#8211; we&#8217;re probably both right. Thanks for commenting!</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on And the real price is… by Scott Simmons</title>
		<link>http://www.tomd.co.uk/blog/?p=137#comment-82</link>
		<dc:creator>Scott Simmons</dc:creator>
		<pubDate>Tue, 18 Oct 2011 09:27:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.tomd.co.uk/blog/?p=137#comment-82</guid>
		<description>I read your article with interest and agree with almost everything you have to say.  The problem with switching suppliers is that it is so damn difficult.  Between waiting in the queue to tell your existing supplier that you want to leave and listening to your new supplier run through 15 different tariffs before picking one at random because your head aches from just listening to the options, it is understandable that people don’t bother. 

Unfortunately, the problem in the UK goes deeper than a failure by the public to switch suppliers.  It is the knowledge by the suppliers that we need their services and no matter how much they charge, we will find a way to pay.  You only have to look at the rise in price of cigarettes over the years, or petrol, to realise that if we want or need something, money is no object and this has helped contribute towards individual debt.
 
However, I must pick up on one point in your article.  As a lawyer having worked in the UK, I have to ask the basis on which you made your comment about legal services being chosen based on quality rather than price.  I think if you spoke with any conveyancer, they would tell you how they are being forced to bring their prices down to keep people coming through the door, and what is having to be sacrificed is quality of service because at the prices being paid, being readily available to every client isn’t possible anymore.  You are forced in many areas of law nowadays to make a very hard choice: which market do you seek out?  The bulk low cost clients, which may at the end of the year show decent figures, but which has bled you dry and probably given you a heart attack?  Or the high end client who will only go with a firm that offers superior client care, but who, particularly in the current economic climate, there aren’t that many of, leaving you below your fee target?
 
There is also the new law coming in effect, allowing many more providers to offer legal services than ever before.  Whilst this may be a generalisation, many of those firms coming into the market will offer services that can be done on a bulk basis, sacrificing client service in favour of cheap prices.  And what we are seeing is more and more law firms going out of business because areas such as conveyancing, which come at the cheaper end of the work scale, can often lead to litigation, which drives up professional indemnity insurance across the industry and forces smaller firms to close down.</description>
		<content:encoded><![CDATA[<p>I read your article with interest and agree with almost everything you have to say.  The problem with switching suppliers is that it is so damn difficult.  Between waiting in the queue to tell your existing supplier that you want to leave and listening to your new supplier run through 15 different tariffs before picking one at random because your head aches from just listening to the options, it is understandable that people don’t bother. </p>
<p>Unfortunately, the problem in the UK goes deeper than a failure by the public to switch suppliers.  It is the knowledge by the suppliers that we need their services and no matter how much they charge, we will find a way to pay.  You only have to look at the rise in price of cigarettes over the years, or petrol, to realise that if we want or need something, money is no object and this has helped contribute towards individual debt.</p>
<p>However, I must pick up on one point in your article.  As a lawyer having worked in the UK, I have to ask the basis on which you made your comment about legal services being chosen based on quality rather than price.  I think if you spoke with any conveyancer, they would tell you how they are being forced to bring their prices down to keep people coming through the door, and what is having to be sacrificed is quality of service because at the prices being paid, being readily available to every client isn’t possible anymore.  You are forced in many areas of law nowadays to make a very hard choice: which market do you seek out?  The bulk low cost clients, which may at the end of the year show decent figures, but which has bled you dry and probably given you a heart attack?  Or the high end client who will only go with a firm that offers superior client care, but who, particularly in the current economic climate, there aren’t that many of, leaving you below your fee target?</p>
<p>There is also the new law coming in effect, allowing many more providers to offer legal services than ever before.  Whilst this may be a generalisation, many of those firms coming into the market will offer services that can be done on a bulk basis, sacrificing client service in favour of cheap prices.  And what we are seeing is more and more law firms going out of business because areas such as conveyancing, which come at the cheaper end of the work scale, can often lead to litigation, which drives up professional indemnity insurance across the industry and forces smaller firms to close down.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

